This Privacy Policy explains the collection, use, and disclosure of “personal information” by Technology, Architecture & Magic Limited ("TAM Ltd") of 22 Dunnock Drive, Costessey, Norwich, Norfolk, NR8 5FF. TAM Ltd is registered in the UK, company number 7262137.This Privacy Policy also explains our commitment to you with respect to our use and disclosure of non personal browsing and site usage data that TAM Ltd collects as the provider of (The "Website"). That commitment is contained in a “Data Usage Policy” below.As used in this policy, “personal information” means information that would allow a party to identify you such as, for example, your name, address or location, telephone number or email address.By accessing the Website, you are accepting and agreeing to the practices described in this Privacy Policy.

Our Principles

TAM Ltd is committed to handling responsibly the information and data we collect about you through our Website, whether personal information or non personal browsing and site usage data. We have designed our Privacy Policy and our Data Usage Policy consistent with the following principles (the “Principles”):
  • Privacy policies and data collection and use policies should be human readable, comprehensive, and easy to locate;
  • Only the minimum amount of information reasonably necessary to provide you with services should be collected and maintained, and only for so long as reasonably needed or required;
  • Information you provide through our Website, or that we gather as a result of your use of our Website, should not be used for marketing or advertising purposes, nor should it be provided voluntarily (without your permission) to anyone else unless required; and
  • Unless restricted or prohibited by law, and provided your email address has been collected and retained, you should be notified when circumstances require TAM Ltd to provide a third party with your personal information.

Personal Information TAM Ltd Collects

We may collect personal information at several places on the Website, including without limitation:
  • When you provide us with your personal information such as by sending an email to us;
  • when you register as a user of the Website;
  • when you provide feedback on another individual.

What TAM Ltd does with Personal Information

We may use your personal information for the following purposes:
  • To inform you of new feedback or other significant events that occur in relation to your account from time to time.
  • To inform you of new functionality and changes to the services provided by the Website.
  • To remind you to collect new feedback from time to time.
  • To personalise your secure feedback page by displaying your name.
  • To personalise your experience on the Website, for example by displaying your name on pages about you.
Any other personal information that we may collect which is not described specifically in this Privacy Policy will only be collected and used in accordance with the Principles.

Disclosures of Personal Information

In general, it is not TAM Ltd's practice to disclose personal information to third parties. We may share personal information in two instances:First, TAM Ltd may share personal information with our contractors and service providers in order to maintain, enhance, or add to the functionality of the Website.Second, we may disclose your personal information to third parties in a good faith belief that such disclosure is reasonably necessary to (a) take action regarding suspected illegal activities; (b) enforce or apply our Terms of Use and Privacy Policy; (c) comply with legal process, such as a search warrant, or court order; or (d) protect our rights, reputation, and property, or that of our users, affiliates, or the public.If TAM Ltd is required to provide a third party with your personal information (whether by court order or otherwise), then provided we have collected and retained an email address for you, TAM Ltd will use reasonable means to notify you promptly of that event, unless prohibited by law or TAM Ltd is otherwise advised not to notify you on the advice of legal counsel.

Security of Personal Information Collected via the Website

TAM Ltd has implemented reasonable measures to protect against unauthorised access to and unlawful interception or processing of personal information that TAM Ltd stores and controls. However, no website can fully eliminate security risks. Third parties may circumvent our security measures to unlawfully intercept or access transmissions or private communications. We will post a reasonably prominent notice to the Website if any such security breach is detected.The Website is hosted by Heroku, and your personal data is stored on databases managed by Heroku. Heroku's databases are currently located in the United States of America.

Data Usage Policy: Non Personal Browsing and Site Usage Information

Our Data Usage Policy covers how we maintain and use information about you that is collected by our Website and server logs.Non Personal Browsing Information We Collect. When you use the Website, our servers (which may be hosted by a third party service provider) may collect information indirectly and automatically (through, for example, the use of your “IP address”) about your activities while visiting the Website and information about the browser you are using.No Linking. We do not intentionally link browsing information or information from our server logs to the personal information you submit to us. We use this information for internal purposes only, such as to help understand how the Website are being used, to improve our Website and the features we provide, and for systems administration purposes. TAM Ltd may use a third party analytics provider to help us collect and analyse non personal browsing information through operation of our Website for those same purposes.No Selling or Sharing. Except in the unique situations identified in this Privacy Policy, TAM Ltd does not sell or otherwise voluntarily provide the non personal browsing information we collect about you or your website usage to third parties. However, we may disclose information about the overall level of traffic and performance of the Website.No Access. TAM Ltd will never log on to your account, nor attempt to derive your password, unless required to do so by law. Also, we will never ask you for your password by e-mail or telephone. If you are asked for your password except through our website, please contact If TAM Ltd is required to provide a third party with your non personal browsing information (whether by court order or otherwise), then TAM Ltd will use reasonable means to notify you promptly of that event, unless TAM Ltd is prohibited by law from doing so or is otherwise advised not to notify you on the advice of legal counsel.Any other non-personal information that we collect which is not described specifically in this Privacy Policy will only be collected and used in accordance with the Principles.

Use of Cookies

The Website uses cookies for:
  • Web Analytics. Anonymous tracking of visitors in order to analyse usage patterns, traffic sources and the success of advertising campaigns.
  • Session Management. Storing information relating to your current session.
  • Web Performance Management. Anonymous tracking of website performance for some or all users.

Reorganization or Spin-Offs

TAM Ltd may transfer some or all of your personal and/or non personal browsing information to a third party as a result of a reorganization, spin-off or similar transaction. Upon such transfer, the acquirer’s privacy policy will apply. In such event, TAM Ltd will use reasonable efforts to notify you and to ensure that at the time of the transaction the acquirer’s privacy policy complies with the Principles.


The Website are not directed at children under the age of 13. Our Terms of Use specifically prohibit anyone using our Website from submitting any personally identifiable information about persons under 13 years of age. Any person who provides their personal information to TAM Ltd through the Website represents that they are 13 years of age or older.

Third-Party Sites

The Website may include links to other websites. You should consult the respective privacy policies of these third-party sites. This Privacy Policy does not apply to, and we cannot control the activities of, such other websites.

Changes and Updates to this Privacy Policy

We may occasionally update this Privacy Policy. When we do, we will also revise the Effective Date below. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect. Your continued use of the Website constitutes your agreement to this Privacy Policy and any updates.

The Origin of this Policy

The TAM Ltd Privacy Policy is derived from the Creative Commons Privacy Policy under the provisions of the Creative Commons Attribution 3.0 License.This policy is Effective as of July 4th, 2011.